Nutriugms needed engaging promotional videos that were both instantly recognisable in a crowded market place and affordable.

Happily, strong branding was already in place, so our job was to take what had already been created and run with it. In terms of content, the Nutrigums nutritionist laid out what needed to be included, we then worked the information into a script, providing the gummies benefits while being careful not embellish the claims.

From 2D renders we created the dream world of Dozybears. One of the challenges was animate the gummies in a way that reflected their squidgy, delicious and adorable natures. With smattering of additional effects such as particle generators, lens flairs and camera tricks, to give the illusion of 3D depth, the environment came to life.

We've been working closely with Nutrigums since 2021, creating different styles of animated videos for multiple lines of Nutrigums products. Our animations have been used both online (official website, LinkedIn and Amazon) and on in-store advertising screens. We’ve even translated a series of animations into Arabic to be played in supermarkets across Dubai.