Location is everything to family run CP Walker & Son, one of Nottingham longest established real estate businesses. We were asked to create an animation that emphasised CP Walk & Son’s place at the heart of the Beeston community. The businesses strong modern branding also played an important role in designing the look. After a exploring various options and way forwards, we hit on the idea of creating a series of animated billboards that would be digitally placed within the local area. Gentle 2.5D camera moves, atmospheric effects like particles and lens flares all helped to give the illusion of depth.

We were delighted to receive this feedback from the client:

We had a first-rate experience with Luke/Animated Magic on a specific brief for our business. It felt like a genuine partnership, with Luke taking the time and energy to really understand us and what we wanted. He delivered what he said he would; when he said he would and was responsive throughout the process.

Rex Walker