In terms of being given a free rein to make beautiful visuals, this was perhaps one of my favourite animations to work on.

The Outdoors Group were looking to create a stunning video that combined the scandi look of their new branding with illustrative elements. They wanted the style to reflect the quirky nature of how The Outdoors Group came into being, also incorporating the playfulness, humour and integrity which are all key elements of The Outdoors Group’s success. While discussing ideas with The Outdoors Group’s team, we hit on the idea of a bicycle that gradually lengthens to accommodate the new members. As a visual metaphor it was perfect. Encapsulating the DIY nature and ‘can do’ spirit of the organisation’s beginnings.

The Outdoor Group were extremely moved by the result with the founders having tears in their eyes on first watch.

"The finished result is absolutely incredible - better than I could ever have imagined! He was a pleasure to work with, very communicative, responsive and patient and seemed to intuitively know what we were looking for. His animation is absolutely gorgeous and we couldn't be happier. Highly recommend Animated Magic!"

Hannah Durdin, The Outdoors Group