CTG got in contact as they were having trouble explaining why full fibre is a big step up over regular broadband. Their target demographic was extremely wide which meant the video couldn’t be overly technical with an emphasis on clear, simple clarity. With this in mind, we set to work designing the ‘look’ from the ground up following the guidelines provided by CTG. The immediate feedback upon seeing the first storyboard was that we had nailed the brief first time. CTG were thrilled with the final results and ease at which the video had been created.

"Just wanted to pass on the feedback that we’ve just shown the animation to our entire commercial team and it was a resounding success! It even got a round of applause." Kim Abbott, CTG