With busy rounds of conferences and fundraising events to prepare for, the Luxemburg based ADA team needed an animated video that would introduce the key concepts of the Smallholder SustaiNability Upscaling Programme.

We began by building the look based around the already commissioned icons and illustrations. The SSNUP team were keen that the video had a tactile, warm feel. After signing off the storyboards, we got to work animating the layouts. One key decision was to use an AI voiceover, we were able to find a suitable voice with the correct African accent. The advantage of AI is that it allows for increased flexibility with last minute changes, rather than being locked into a voiceover once the period of grace has passed.

Luke did an amazing job with the creation of a motion design for our organisation ADA microfinance. We are extremely satisfied with the collaboration and the final result.

He took the necessary time to understand our requirements (which were not easy to understand) and has been very patient and professional, providing all deliverables on time.

Eric T