Somerset Council came to me asking for a series for animation that would help parents before and after the baby was born. The films needed to be friendly with a simple easy to digest message. We immediately went to work designing a colour palette that would be clear and positive in its tone. Simple icons were also used that visually helped to describe the key concepts involved.

The style and look of the films were a great success in promoting best practises with Somerset Council going on to commission 12 separate video within the series.