Interpet were launching their new Bio-CF filter and Coir-Tech Cartridge and required an engaging explainer video to showcase the eco-friendly innovations. The tone needed to be upbeat, informative and visually engaging.

With only the packaging and brand colours to build on, we set to work creating the colourful look using a combination of built-from-scratch illustrations and stock graphics. One of the challenges was to ensure we only included the correct types of fish with the right varieties of plants for the style and size of aquariums shown.

Interpet were delighted with the results and have since gone on to commission animations for their other product ranges.

We had the pleasure of working with Luke at Animated Magic on two animated video projects, one of which was a particularly technical product video, and we couldn’t be happier with the results. From the very start, Luke kept everything on budget, openly communicating all costs to help us make the most of our investment. His efficiency and responsiveness made the process smooth and stress-free, and he brought our briefs to life with ease, adding a creative spark that perfectly captured our vision.

Luke was spot-on with scheduling, delivering the videos right on time. Any amends we requested were handled quickly and without fuss, which made the whole experience incredibly streamlined. It’s rare to find someone who is both technically adept and such a pleasure to work with, and we’re thrilled with the final videos. We’ll definitely be working with Luke again in the future and highly recommend Animated Magic to anyone in need of high-quality animation work!

Madison Tonge