Your Bath based Animation Studio
animation
video
illustration
design
We are an animation agency specialising in producing playful, inventive content that engages viewers and delivers results.
Based in Bath, but working with clients worldwide, we create content for brands big and small, including visitor attractions, education, technology and lifestyle. Providing the full service from concept to final delivery.
We produce animation, live action video, graphic design and illustration. Our broad skill set allows us to tell stories and visualise concepts in a way that works for you and your brand.
Extremely versatile and budget friendly. 2D animation can tell sometimes difficult stories with humorous character animation, or make dry concepts exciting with fluid info-graphics. You can provide us with graphics to work with, or we can design the look from scratch.
Whether you need a clean and clear explainer video or dynamic motion graphics, 3D animation allows your ideas to become a tactile reality.
Your story requires the best of both worlds. You need to be able to speak directly to your audience with video, but also want to explain difficult to visualise concepts with animation. These films are great for documentaries, promotional videos and educational tools for museums and places of learning.
Web graphics, GIFs, info graphics, illustration and even company portraits, we can help your brand communicate with humour and colour. Please note: if you commission an animation we can also make the stills print ready to be used for marketing and promotional purposes.
Animated Magic is an established animation agency based in the beautiful city of Bath. We are specialists in creating engaging films that combine warmth and humour with technical wizardry. Working in a broad range of mediums we can blend hand drawn animation with live action video and 3D models to create a style that’s right for you.
Our aim is to create films that help to grow your business, sell your products, increase your client base and strengthen your brand. We want your audience to be amazed and engaged by what you do. Let us help you tell your story.
The company was founded in 2012 by creative director Luke Maitland. Whilst training as a teacher Luke discovered that his best lessons were when he created videos and audio content, telling stories and educating through them. Luke spent the next 10 years training then working in the industry, learning how to animate and create immersive content for a wide range of applications.
Luke's experience ranges from creating films that help to visualise multimillion-pound developments in order to gain funding, too explaining complex ideas for universities, museums and entrepreneurs. With an increasingly high profile, Luke's work is known for its warmth, humour and ability to make complex or difficult ideas accessible.
Animated Magic also works with a selected group of trusted professionals, bringing in specialist expertise when needed. Working in this way allows us to tailor projects to your needs, delivering high quality that meets all budgets and deadlines.
The price range for a 2-5 minute animation is typically between £1,500 - £6,000
Some of the factors determining the price range are:
Script - We can work with you to create a script from scratch, or - if you have a script - we'll take that concept forward and visualise how the message can be told.
Style - Detailed drawn scenes or simple animated infographics? Will the film combine 3D and 2D animation? Get in touch - we can talk through what would work best for you.
Length - The length of the film is an important factor regarding price, but not always the most important one. A one minute film with complex character animation could cost the same as a simpler 5 minute animated infographic. Contact us to talk you through your options.
Voiceover - Voiceover artist fees can vary widely, typically they are between £150 - £500 for a sub 5 minute film. If there is someone in your organisation who you would like to be the voice of your film, we'll record the voiceover - giving your film a personal touch, while saving money.
Alternatives to full animations, are to commission Gifs and short (sub 30 second) social media friendly films. These can cost as little as £250.
Next Steps: Get in touch. If you have a budget you would like us to work to with - that's great. If you would like a quote, or if you would simply like to discuss what's possible - we would love to hear from you.
Done correctly, animated infographics can translate complex ideas into dynamic, engaging marketing content. The aim of an infographic is to boil down information into it’s most immediate and simplest forms - words and icons. By adding animation and video techniques, engagement can be driven even higher. This is how we created a series of animated infographics for UK food procurement specialists Allmanhall.
Working from the Allmanhall brand guide we began experimenting with how the five key colours could be best used to highlight key pieces of information. A mixture of subtitles and big bold titles were used in conjunction with the graphics in order to reinforce the message as clearly as possible.
The storyboards provided allmanhall with a clear idea as to how different shots would relate to the voice over. We also produce a short trial animation so the team could see the look of the animation with transitions and movements.
The animation was kept clean, simple and fast paced. The snappy scene changes meant the film kept momentum, while clean design ensured the message took centre stage.
We’re happy to say, after seeing an upturn in website dwell times, that Allmanhall have commissioned two further animations.
"Animated Magic listened to our brief and really took the time to understand our needs and our challenge. They managed to bring our brand to life and convey a complicated message very simply and effectively. The team here enjoyed working with Luke at Animated Magic, finding his approach inclusive, expert and very responsive. He delivered 3 edits of our videos quickly and to a really high standard, offering advice along the way. I would work with Animated Magic again, without hesitation!"
Jo Hall , Allmanhall Head of Marketing
Deki are a Bristol based charity providing micro loans to help some of the world’s poorest people lift themselves out of poverty. The aim of the Tenner Tournament is to raise funds for the running of the charity by engaging local businesses. We were asked to produce the Tenner Tournaments promotional film, this is how we did it.
Deki provided an excellent script with the voice over by Johnny Daukes of Eurotrash fame (for those who watched Friday night TV in the 90’s)
The storyboard details how the action will be staged in each scene, along with narration, camera moves and sound effects.
The character designs are kept fairly simple with strong silhouettes, to allow for easy recognition and simpler animation/rigging later.
The sets are highly detailed, made up of cut out photographs. We wanted the office of the Boss to be the child’s idea of what a grown ups office would look like. The email from the CEO is an intrusion, albeit friendly one, into this private world.
The drawings are given a virtual skeleton (a process called rigging) this allows animation, such as head turns, to be achieved quickly.
The backgrounds are broken into layers and placed at different points on the Z-axis. A virtual camera can then be moved in the scene, creating a parallax effect and the illusion of depth.
Compositing is where all the different assets are combined with lighting and effects. In this scenes there are lens flares and a particle generator to give the impression of atmosphere and a physical camera.
Testimonials
‘Animated Magic’ has dramatically changed the visibility of the American Museum by giving new life to our annual exhibitions. Not only do we have animated documentation of what we have tried to accomplish in these shows, but we also have footage that we can use to promote the exhibitions while they are still running. The quality and the playful inventiveness of the short films are clear to everyone who views them.’
Richard Wendorf
Director
American Museum in Britain
Animated Magic performs extremely well on both fronts. Luke is skilled and a good listener with a professional attitude. He is also highly personable, which makes working with him straightforward and enjoyable. I've used other (larger) studios in the past, but these experiences do not compare to the level of attention and communication that Animated Magic offers.
'Animated magic were great to work with. It was good to be able to develop the animation in stages and we evolved a very successful dialogue over how to achieve the desired output. Discussed edits were always dealt with very promptly and made available for viewing through convenient media. I was very happy with the service I received.'
Dr Hazel Corradi
University of Bath
The banner has inspired us when working on our new business and we are already hearing that clients and potential clients keep returning to the site and share it with others because they are enchanted by the animated design.
Animated Magic completed the design and redesigns in the very challenging timeframe that we had imposed, and made the process great fun. Given the variety of creative professional designs we have seen Animated Magic produce, we would happily recommend them to any business.’
Matthew Hill
Director
Fir Hill Consulting
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